5-Live launches Word Matters literacy campaign

5 Live launches Word MattersThe BBC news and sports radio channel 5-Live launches Word Matters this month, a project focused on the estimated 9 million adults in the UK who struggle to read and write. Aiming to start the biggest conversation across the UK about adult literacy, this is another social project from the channel that looked at adult mental health last year.

Across the broadcast channel and online, people with low level literacy will be sharing their personal stories, from bullying, feelings of embarrassment and shame, to celebrating the successes of how learning to read and write has been empowering, improved confidence levels and self-esteem.

5-Live is not typically a campaigning channel, but in this case a literacy project from a blue-collar, sports-obsessed channel is well placed to highlight and support those who struggle with literacy.

The project includes the 5 Live reading challenge, the  ‘Not a Book Club’,  and where to find the books for free.