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The practicalities of Digital Rights Management

Handcuffs on table, Gustav CamilloYou may have already seen our rejection of Digital Rights Management, or DRM. The fundamental objections are practical. So what are the  practicalities of Digital Rights Management?

Consider a customer base that includes subscribers with access to free downloads and non-subscribers who can purchase products. Clearly you want to protect your publications against leaking out for free across the Internet. Continue reading The practicalities of Digital Rights Management

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Using Book2Look Page Preview

Book2Look page previewerInteractive, page-flipping, previewing software is not new for publications, but we’re dipping into the Book2Look page preview software care of Neilsen so see what the latest generation has to offer.

Book2look ‘Biblets’ (terrible name, however ‘cute’ it’s meant to be) are interactive “look inside” book samples that you see on many online vendor sites such as Amazon, Barnes and Noble and the like. There are many competing platforms such as Page Turn Pro and the original Flipping Book. these all operate like conventional e-book readers but with limited sample content. Continue reading Using Book2Look Page Preview

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The Art of the Good Cover: the Re-design

Two Covers - Art of Foil FencingBack to where we started. Earlier this year we revamped The Art of Foil Fencing with a new cover because the original was, well, terrible. It didn’t even fit alongside our other draft covers on our imprint, never mind anyone else’s. In a search results list, you’d swipe right past it. Something had to be done. Continue reading The Art of the Good Cover: the Re-design

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The Art of the Good Cover

Two Covers - Art of Foil Fencing You should never judge a book by it’s cover. But that’s exactly what we all do. The book stores are full of fantastic books with terrible covers that are never read. And also full of amazing covers selling terrible books that only disappoint.

Which is why you have to create the best cover you can just to draw readers to open the first page. It is the most important selling tool you have. Continue reading The Art of the Good Cover