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Factors Influencing E-book Purchases (Nielsen)

Factors Influencing E-book Purchases: Nielsen Books & Consumers survey August 2020Factors influencing E-book purchases are revealed in Nielsen Books & Consumers: a monthly survey of around 3,000 book buyers aged 13-84 that are nationally representative of the UK population.

Although lockdown has started to ease and book shops are reopening, many readers have switched to digital formats. The latest survey results indicate the influences driving book selection for e-books and audio books. …