Posted on

Five publishing design cliches

Cover design secrets - (C) BBC ArtsFrom the airport blockbuster thriller, to the fantasy epic, to the literary prize-winner, BBC Arts’ Tom Churchill mocked up five clichés that pervade the book stands, then hilariously pulls out laughably bad real examples that have sold by the truck load.

So cliched, so true, and how they still work, despite the fact that you see the same covers repeated time and again for new books you think you already read.

Lazy design or tried-and-trusted power marketing? Well worth a short read of this 2018 article re-published on the BBC website this weekend.