Our first publication of 2021 is available now: The Essential Short Guide to Web Content Strategy and Planning. You can find it at Amazon, Kobo and Apple Books as well as our own online shop.
Web content means any tangible media that you create and own or distribute: written, visual and downloadable.
You demonstrate who you are, your values and your value to visitors, readers and customer through the quality of your web content.
Effective web content demands two things:
- a well-thought out, high-level content strategy
- a well-executed, detailed-level content plan
Everything discussed in this guide applies equally to web sites of any scale: a one-author blog, a charity, a small company, a community group, a large corporation, a government department.