The Essential Short Guide to Web Content Strategy and Planning
Be meaningful, cohesive, engaging and sustainable
Well-curated websites and social media profiles with timely, relevant and engaging content don’t happen by accident.
It requires a considered content strategy to define the goals, messages and success criteria to an identified audience. It also requires an effective content plan to deliver quality content that will attract, engage and grow that audience.
Together, these ensure the right content, in the right media, to the right channels, at the right frequency, at the right time.
This Essential Short Guide from Proactivity Press takes a fully rounded view of all aspects of online content from profiling your audience, creating a site map, choosing social media channels and achieving a sustainable workflow. With practical examples and recommended templates, you have all the elements you need to create a strategy and plan that works for your online presence.
For around an hour or less reading time, this Essential Short Guide takes you through the basic concepts and terms, enabling you to continue your learning with confidence.
Sourced from the author’s own experience and research over some thirty years in business and IT, this is a practical, no-nonsense guide for those who don’t always have time for a full-length instructional.